Want to learn the secret recipe of designing a website that converts like crazy? This Phoenix web design company is about to go all out on the best Conversion Rate Optimization tactics.
CRO is a system of increasing the percentage of website visitors into customers who will take desired actions on the webpage. CRO is usually about optimizing the existing traffic on your website. However, you can also design your website in a way that it boosts conversion rates.
Design, copywriting and usability form the basic elements of the framework that enable conversion rate optimization.
The trick is to understand how users move through your site, what actions they take and what’s stopping them from completing your goals. When you have identified these factors, you can go on to improving your pages.
Every business is unique and so is its website, therefore it goes without saying that what works for others may not work for you. The below mentioned points are guidelines that can be followed by everyone, regardless of the industry they belong to.
Website Wireframe
Website wireframe is the structure of your website, you can think of it as the screen blueprint. Elements of wireframe consist of information design, navigation design and interface design. Research about and test everything from color palettes to headline size to find out what works best for your business.
Design your website such that it accentuates the unique selling point and value propositions that set you apart from your competitors. A simple, attractive layout is absolutely essential. Take time to make sure that your design is easy, clear and accurate.
Call-to-Action Designs
Call-to-Action or CTA phrases are commonly found in links, buttons and headlines that are used to provoke an action from your website visitors. Make your CTAs creative and go beyond the ‘Buy Now’ and ‘Subscribe Now’ phrases. Come up with phrases related to your business and test them against one another to see which one leads to most conversions.
Make your CTAs stand out from rest of the page by using contrasting colors with the background and placing them above the fold. Also, remember to revitalize your CTA designs from time to time to avoid losing the attention of your visitors.
Usability
You can invest many hours and dollars into your website but it will be worthless to your users if it’s not easy to understand and use. Use a well-designed template that is easy to use and navigate. An easy to read typeface will prevent your users from getting frustrated. It is recommended to use a sans serif font for all your content.
A responsive website is a must as load time delay of even 3 seconds can lose you up to 40% of your viewers. It naturally follows that your site must be optimized for use on different devices, including smartphones and tablets. Intuitive navigation and layout is important to keep your viewers hooked.
Businesses who take a structured approach towards conversion optimization will definitely see a large increase in sales. Testing and running experiments is the best way to go about finding the right balance for your brand and business in particular.
