Being among the best web design companies in Phoenix, we are always striving to get you what really matters. Conversions. And high value content is what plays a major part in getting them.
We have a few tricks up our sleeves on how you can generate more organic traffic with effective content.
Plan Ahead
A planning process is critical to efficiently produce a ton of amazing content and to the success of your business. You need to first identify strategic goals and the working requirements for realistically achieving this goal.
The next step is to break this down into goals with smaller time frames. You can then start determining the best tactics to achieve those goals.
Planning ahead helps you give form and structure to your end goals. Doing this lets you foreshadow future content and provides opportunities to link back to previous content, so you get more traction. This will make sure you’re never left scrambling at the last minute to come up with ideas.
Batch Content Production Phases
It’s a BAD idea to be writing and editing content at the same time. It is inefficient and can stretch a 3 hour work commitment into an all-nighter. You will be far better off to break the entire process of creating content into different phases. You can take the effective outline-produce-edit route.
First, note down the rough concept ideas into a structured document before you begin to write to help keep your thoughts on track. Then write, but resist the temptation to edit along the way. Finally, after taking a break from your post for a while, edit it. Also, take measures to eliminate distraction.
Collaborate
Collaborations are win-win situations. They reduce your workload, resulting in more content for you and exposure for your collaborators. They can even be employed for any category of content. Interviews, quotes, points/counterpoints, roundups are all examples of collaborative content.
The idea should be to add unique value for your audience and make it worthwhile for your partners in content creation. This might result in your collaborators linking to your posts from their own websites, and they may even introduce you to other people in their circle.
Repurpose
You can repurpose your most popular posts into a video or podcast, or even rewrite it as a guest post on other websites. You can turn it into different pieces on different authoritative publications without wearing it out.
The key is to make the article unique each time, tailoring it to the audience of the publication where it’s appearing. It’s also important to let some time go between publication dates. If it’s used too frequently or in too many places, it might look spammy.
Apart from this, there are many more improvement areas like the content should create engagement, be search engine friendly and get some action out of the reader. Implementing these ideas into your content marketing strategy can surely help in creating content that drives a lot of organic traffic.
