Social Media is an integral part of any marketing plan. One of the best ways of making social media work for you is through custom graphics.

In today’s fast paced world you have a total of 2 seconds to capture people’s attention on social media. Custom graphics come in handy here. More than commanding attention, they are also shareable and can easily go viral.

Custom graphics quickly create connections with your target market by invoking emotions that make people react to them. They are your gateway into an incredible and memorable world!

Here are just a few reasons why they are so great.

Unique to Your Business

Logo is a symbolic representation of your company’s vision and values.

Generic logos, photos or other graphics can make your business blend into the background, when their entire purpose is to make you stand out. All-purpose graphics seldom fit into the message that your business is trying to convey.

If your goal is to use your website and social media to showcase your brand and make a lasting impact on your visitors, opting for quality custom graphics can make a big difference. They are designed solely for your business and will do exactly what you want them to do. They help build brand confidence and convey authenticity.

Recognizable Brand

If your business is in early stages, well designed custom graphics can help create the impression of a more professional, successful brand. Creating a memorable logo will help your existing and potential clients to easily identify and recognize your brand.

Your custom graphics and brand identity designs are the cornerstone to the overall marketing strategy for your business. It not only provides immediate brand recognition but also differentiates you from your competition.

This is what your clients will ‘see’ when they think about your company.

Cohesive Branding

There is much more to branding than coming up with a cool logo. You must take a cohesive approach to branding to make your business stand out.

Cohesive branding involves ensuring consistency in your brand across all platforms that you use so it becomes immediately recognizable.

Using custom graphics often leads to more cohesive branding. Using the same colors, fonts, designs or logos allow material to be quickly and easily recognizable as part of your business. It helps you create a strong and memorable brand identity.

Given the benefits your business stands to gain from the use of custom graphics, it is extremely important that you choose the right graphics and implement them properly. Failing to do so might cost you valuable customers and business.

Try to ensure that your graphics can be used on all available social media platforms as using the same images will show consistency and improve visibility. Make sure to preview them before posting across these platforms to make sure no detail is lost.

Coming up with the perfect custom graphics can be time consuming and laborious but your business will stand to gaining a lot if it’s done right. You can always hire web development companies and professional agencies to get it done for you.