Digital Marketing Specialist

Thank you for your interest in a career with NEXTFLY Web Design.

Opportunity:

Nextfly is expanding our digital marketing and looking for an individual who can build/optimize paid search and social advertising campaigns.  This position requires a strong understanding of paid search and paid social ad platforms, conversion rate optimization and web analytics. This position will be responsible for leading the digital effort for external marketing including: strategy development and execution; social media management; strong emphasis on content development and execution.

Job Requirements

• Project Manage Website Design/Development projects & Digital Marketing Retainers
• Collaborate and lead company email marketing, includes creating and managing campaigns, content, distribution, and tracking of outbound messaging.
• Implement and oversee campaign lifecycle – the research and development, implementation and ongoing optimization of client campaigns.
• Lead and manage Google and Facebook paid campaigns
• Manage the day-to-day paid PPC activities across multiple search engines (Google, Bing, and Yahoo) and paid social ad platforms (Facebook, LinkedIn, Twitter)
• Analyze campaign performance and ROI using web analytics platforms
• Interaction with WordPress and CSS
• Optimize client keyword portfolio with ad copy, landing pages, bidding strategies, negative keywords,
• Report on the business impact of the paid media campaigns
• Identify opportunities to implement and improve the measurement and reporting of key client metrics (KPIs)

Experience:

• 2 years experience working with WordPress or similar Content Management System
• 2 years experience with paid search and social platforms
• Bachelors degree in Marketing or Computer related field preferred
• Google AdWords certification preferred
• Deep understanding of Google Adwords and Bing Ads
• Experience with Facebook, LinkedIn, and Twitter advertising
• Deep understanding of display advertising and retargeting
• Contribute to multiple projects simultaneously and meet deadlines
• Ability to conduct  online research and data analysis
• Adobe Creative Suite’s Photoshop, InDesign, and/or Illustrator software
• Proficiency in Microsoft Excel

What’s in it for you?

• Opportunity to work with a small but growing company
• Competitive Salary + performance bonuses
• Complete Medical, Dental and Vision benefits
• Vacation and Personal time off
• Earned “Work From Home” days
• Simple IRA + company match
• Multiple “outside the office” team building activities
• Ability to shape Nextfly’s Marketing Department
• Work directly with Business Owners, CEO’s and other Marketing Directors

Are you ready to make a difference with NEXTFLY?  Please apply below!