A good website is very much like a good movie. Both take the viewers on a journey of memorable experience. This Phoenix web design company is going to show you how to create a website that delights and inspires your visitors.
There are a lot of elements in design that make for a successful website but all of it boils down to the user experience.
A truly great website is easy on the eyes, efficient, and easy to navigate. Here are a few tips that will help you build an exceptional website for successful user experience.
For users, not for you: Before designing the website, research your target audience. Find out what they want and how can you make it enjoyable for them.
Don’t hesitate to ask for the feedback from your users as it can help you give them what they really need. Always keep the users in mind while designing every little nook and cranny of your website.
Create a structure: It is essential that the website content follows a clean structure instead of being all over the place. Make it as easy as possible for the users to find information and go from point A to point B.
Keep it clean, simple: Yes, there are a number of good design elements out there but that doesn’t mean you have to use all of them on a single web page. When it comes to design, less is more.
Also, we already know that humans have a measly 8-second attention span. You literally have only 8 seconds to catch their attention. Put the focus on important details like product features and the CTA buttons.
Visual attraction: Sometimes one photo is all it takes to catch and keep the attention of the audience. Give your users a high-quality image that also tells them a story; it could be your message, or specific information. People always respond to visuals way better than they do to the walls of text.
Format your text right: Always follow the rules of online content writing strictly if you want the readers to enjoy the content. Use bullet points and subheadings; use short paragraphs; keep the font style and size simple and easy-to-read. Never ever use more than 3 sorts of fonts.
Navigation/search bar: An in-built navigation bar is like a mini GPS system that guides the users to the information they are looking for. It also makes it so much easier to explore your website. Also, make sure you put a link to the home page on your site logo.
Put the important stuff on top: Also known as ‘above the fold’, the topmost part of your site pages should be used to display the most important content. Whenever a visitor lands on your page, the first thing he sees is whatever above the fold. So, it makes sense to use this space for calls-to-action.
Negative space is important: Also known as white space, this is the part of a website that is blank or uncluttered. Do not try to fill every corner of your site space with some element like images, text, infographics, etc. Not enough space makes the website look really suffocating which can be overwhelming for the visitors.
Be easy-to-reach: Humans crave for connection. When a person visits your website, he expects to ‘see’ your personality; he wants to know who’s behind the curtains. Always make sure that your contact info is visible and easy to locate. In addition, also try to include some personal nfo that tells the users about your personality.
Linking: Using links that direct the users to the other related or relevant content is a useful technique. Make sure that if it’s an internal link (link to another post on your own website), it opens in the same tab. But if you are putting a link to an outside source, it must always open in a new tab.
Musicals are a no-no: Okay, this one is about what not to do. Do not add music that starts to play as soon as the visitor lands on your site. It is annoying and really off-putting. Even if you are in the music industry and this is what you do, there are better ways to showcase your skills than automatically blasting the users with music.
