5 Successful Web Design Tactics to learn from Pinterest
Pinterest, with its millions of users and billions of design inspirations, can help you get out of your artist’s block. Your favorite Phoenix Web Design firm, NEXTFLY Web Design, has compiled a few web design ideas inspired from Pinterest that have been proven to be very effective. Keep reading to find out what they are.
Similar to Google Images, Pinterest facilitates infinite scrolling to display additional content as a user scrolls down. So, the user does not have to put in any extra effort or take any additional steps for viewing more information, hence they stay longer and engagement increases.
The web design lesson here is to make it easier for your visitors to get information out of you by letting the content flow without demanding any concentrated effort from them. This results in great end user experience making it practical and addictive at the same time.
Pinterest is built around sticky-note sized blocks that serve as the backbone of its overall user interface. These blocks serve as mini web pages that are organized together through a grid that uses a vertical layout to better fit the images, thus effectively utilizing available space.
The takeaway here is to create a design that facilitates and enriches user created content and does not overpower it. This can help in achieving better organization and superior user interaction.
Social media platforms like Twitter and Facebook use reverse chronology to organize their content. Pinterest, on the other hand, organizes its content by interests and pinboards that users can move around and arrange however they like. This lets users display the content most relevant to them thus giving them longer shelf life.
Web designers can incorporate this strategy by tailoring content for your users according to their signaled interests. This way you don’t just show them the latest updates but things they would be interested in.
Focus on the Visual
Pinterest has a photo-centric design where it presents its content in a scrolling collage that deemphasizes text. The main focus of Pinterest is to create a community of people that are joined together by shared visuals and not conversations.
As we are fast transforming into a visually oriented modern society, web designers should take note of this strategy. Make visual display an important, if not dominating, element of your website.
Instead of trying to build its own unique user base, Pinterest lets new users sign in with their existing Facebook and Twitter accounts, thus wisely tapping into their millions of legitimate accounts.
Websites can follow this same trend and use it to build a community based on genuine interests of real people and curate high quality content. This can help them steer clear of low quality content and spambots.
Pinterest is the perfect example of how the right design and its proper execution can help build an engaging and rewarding community. Its distinctive look has definitely played a major role in its staggering achievements and there is a lot more we can learn from that.