In this age of information, you already know that having a business requires you to have an online presence if you want to be successful. Your website is your biggest marketing tool. Here is a list of 10 features that are crucial to creating a website that converts!
Domain Name
The first thing a website needs is a domain name. You don’t have to pick your business name as your domain name, it can be something that represents your business and brand. You might want to consider something easy to remember and spell.
P.S. It’s always best to choose a domain name that ends with ‘.com’.
Logo
Logo is the visual cornerstone of a company’s brand and should have a salient presence across all pages of your website.
A great logo should be unique and comprehensible to potential customers. The design should reflect your company’s personality and attitude. Why so much fuss around a logo? Because they help in the creation of brand identity by inspiring trust, recognition and admiration!
Tagline
Taglines let you quickly and effectively sum up what your brand is all about, but their importance is often undermined by business owners.
By not making use of this tool, some businesses throw away a wonderful opportunity! Taglines help to set you apart from your competitors, and they build value over time. Your tagline should be displayed prominently on your company’s website.
Clear Navigation
It is vital for your website to have a clear and responsive navigation. If it’s difficult for potential customers to find what they are looking for, they will give up and move on to your competitor’s website.
You need to make sure there are clear links to other pages and features within the body of pages that ensure quick and easy movement.
Contact Information
It is important for your customers to be able to contact you when necessary. Apart from the Contact Us page, you could include certain vital information like phone number and email address in the header and footer of your website.
In addition to this the contact us page, it can also contain other relevant information like your location, business hours, and links to social media pages.
Call to Action
An effective call to action is an essential part of every website. It provides direction to your users and a way to measure your site success. CTAs should be prominent throughout your website at the top of every page and then within the pages as needed.
Fresh Content
Ask any web design company in Phoenix, and they will tell you it is a huge mistake to think that any content will do as long as you fill up the pages.
You need engaging, interesting and relevant content if you want returning visitors and actual customers. It’s important to check that your content is free of plagiarism, not unnecessarily complicated and of an appropriate length depending on the end goal.
Trust Badges
As online fraud cases rise every day, consumers feel all the more unsure about getting into bed with brands they’ve never been with before.
This is where trust badges come in.
They convince potential customers that dealing with you is going to be a safe and secure process. It will have a positive effect of your website’s conversion rates and revenue.
Testimonials and Reviews
Having social proof that you have happy customers helps convert the visitors to customers. Almost every buyer makes the final decision after reading reviews online these days. Just look at Amazon, for example.
Testimonials and reviews from your existing customers is a great way for your audience to evaluate your business.
You can integrate them to your website either by dedicating an entire page to testimonials or using snippets next to the product or service you’re offering.
Blog
Though optional, this feature has a monumental effect on search visibility, lead and sales. Having a blog adds more content to your website, thereby improving organic search visibility and increasing traffic.
They can help in building trust among your customers and increasing your likability quotient by providing you with the opportunity of humanizing your brand.
